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Friday, June 25, 2010

Assure vs. Ensure vs. Insure

By Jane Straus, Blue Book of Grammar, June 22, 2010
Assure, ensure, and insure can be confusing. Here are the definitions along with some examples to help clarify the distinctions for you.
Assure: to promise or say with confidence
Example: Let me assure you that I will be at the meeting at 
noon.
Ensure: to make sure something will/won't happen
Example: To ensure my family's safety, I have installed an alarm system.
Insure: to issue an insurance policy
Example: I will insure my home with additional fire and flood policies.





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Build your vocabulary and use it appropriately

The ability to articulate your feelings, attitudes, needs, skills, and knowledge is vital to success in networking and in life. Good communication—which is a critical element in building and inspiring trust and understanding from others—pivots on your ability to clearly and accurately express yourself.

The tools of the professional are words. We paint word pictures, we tell stories, we describe product or service features and benefits, we influence, we inspire, and we hope to convince people of the benefits of doing business with us. All of this requires a command of language.

It amazes me how many people have poor vocabularies. These people fail to realize that they are limiting their success, negatively impacting their destiny and lifestyle by not having the ability to use the right word at the right time in any communication situation.

The key is to have a good enough vocabulary to be able to communicate effectively with anyone, whether they have an outstanding vocabulary or a poor one. In both cases, we need to be able to use effective words that can be understood. The ability to articulate your feelings, attitudes, needs, skills, desires, and knowledge is one of the most important ingredients for success.

Here are a few ways to enlarge your vocabulary: crossword puzzles, Scrabble, magazines, or learning one new word a day (that's 365 new words a year). In five years, imagine what kind of a vocabulary you could have with that technique. When someone uses a word you are unfamiliar with, ask what it means. Get a daily calendar that gives you a new word each day, or try an audio book on vocabulary improvement.—Tim Connor

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